Mount Sinai Medical Center Unveils New Logo and Brand
To capture the forward movement of the institution, The Mount Sinai Medical Center has revealed a single logo and new brand platform.
To capture the forward movement of the institution, The Mount Sinai Medical Center has revealed a single logo and new brand platform. "The new logo is derived from the historic Mount Sinai Mountain range and the intersection lines represent the connection between physicians, scientists, clinical staff, patients and students and the members of the Mount Sinai community," said Kenneth L. Davis, MD, President and CEO of The Mount Sinai Medical Center. Intersecting lines in vibrant colors of cyan and deep magenta overlap to create the color violet. This combination of colors serves as a metaphor for multiple parts of Mount Sinai that work together to create something new. The rebranding initiative was led by Leonard Achan, Mount Sinai's Chief Communications Officer, working with Mount Sinai leadership and an internal Brand Council. Two firms supported the work: Siegel + Gale designed the logo, and Infinia Group developed and implemented a new branding platform and system along with Mount Sinai's Marketing and Communications team. To learn more about the brand, go to www.mountsinai.org.
About The Mount Sinai Medical Center
The Mount Sinai Medical Center encompasses both The Mount Sinai Hospital and Icahn School of Medicine at Mount Sinai. Established in 1968, the Icahn School of Medicine is one of the leading medical schools in the United States, and is noted for innovation in education, biomedical research, clinical care delivery, and local and global community service. It has more than 3,400 faculty in 32 departments and 14 research institutes, and ranks among the top 20 medical schools both in National Institutes of Health (NIH) funding and by U.S. News & World Report.
The Mount Sinai Hospital, founded in 1852, is a 1,171-bed tertiary- and quaternary-care teaching facility and one of the nation's oldest, largest and most-respected voluntary hospitals. In 2012, U.S. News & World Report ranked The Mount Sinai Hospital 14th on its elite Honor Roll of the nation's top hospitals based on reputation, safety, and other patient-care factors. Mount Sinai is one of 12 integrated academic medical centers whose medical school ranks among the top 20 in NIH funding and by U.S. News & World Report and whose hospital is on the U.S. News & World Report Honor Roll. Nearly 60,000 people were treated at Mount Sinai as inpatients last year, and approximately 560,000 outpatient visits took place.
# # #