Digital Marketing Resources

The Mount Sinai digital team has compiled the following documents for communications managers to acclimate them to the process of updating/implementing physician/faculty profiles, as well as packaging and submitting website content. Our goal is to clearly relay our best practices, so we can all maximize the experiences of our patients and students. After reviewing these materials, you should have a thorough understanding of how to update physician profiles, prepare and implement effective web content, and apply our editorial and social media guidelines and HIPAA protocols to your communications efforts.

What are my responsibilities as department web liaison?

Physician and Faculty Profiles

Websites

Submit In the News items in one of 2 ways:

Web Production Process and Content Submission Guide

How can I update my department website on my own? Talk with your Web Marketing Manager or Web Liaison to find out if you are eligible to take the Vignette: Basic Editing for Website Self-Service Users online course. Only those who are eligible will be granted editing privileges.

Already have editing privileges and just need a refresher? Once logged in to PEAK, search the Online Course catalog for “Vignette” to view our training videos on-demand.

I own a lab, how can I create a website?

Social Media

The Mount Sinai social media team has compiled the following handbook to provide guidance to Mount Sinai employees interested in engaging on Mount Sinai's social media channels, and for creating their own professional accounts. Our goal is to clearly relay our best practices, so we can all maximize the experiences of our employees, patients, researchers and students.

Social Media Guidelines

MSHS Social Media Request Form

MSHS Video Submission Request Form

Traditional Marketing

Our Marketing representatives are the project managers for every marketing request, serving as liaison between requesting stakeholder/department and the creative and print teams, coordinating the process until project completion. View the Traditional Marketing Process by Phase

Press Opportunities

Press Release Requests 

Metro New York "Ask Mount Sinai" Request Form

Video Studio Pricing Structure plus $800 shooting fee

Internal Communications

The Internal Communications team oversees the production and publication of Inside Mount Sinai, Academic Update, and the Employee Update.

Submit a news item for Inside Mount Sinai and/or request event coverage

Submit events for Academic Update, the weekly email newsletter of academic events (including CME and Grand Rounds) that is sent each Thursday to all Mount Sinai Health System sites

Submit events for Employee Update, the weekly email newsletter listing wellness events, talent development, and diversity initiatives for The Mount Sinai Hospital, Mount Sinai Queens and the Icahn School of Medicine at Mount Sinai

Brand Center

The Mount Sinai Brand Center is an online resource that gives you quick and easy access to brand-related marketing and communication tools and assets. Use your Mount Sinai network login.

You’ll find guidelines, the outpatient playbook, and other information to help ensure that your practice is branded consistently and correctly, including:

  • Practice naming and branding guidelines
  • Downloadable logos, poster templates, forms, and more
  • Branded signage and other request forms
  • Brand review process for design approvals
  • Brand news
  • Quick links to frequently requested items