Mount Sinai Debuts New Television Ad Campaign During The Academy Awards
The Mount Sinai Health System in New York City will launch a new television advertising campaign this Sunday, February 24, during the Academy Awards, which begins at 8 pm on ABC. The ads will also be aired during other prominent shows in the New York market over the next several months.
This television campaign is part of a larger, comprehensive awareness campaign Mount Sinai launched last fall, which started with ads on the Long Island Rail Road, Metro-North, and New York City subways and buses. The campaign centers on the theme: “Which hospital you choose can make all the difference.” Developed by Mount Sinai’s Department of Marketing and Communications in collaboration with New York-based agency DeVito/Verdi, the television commercials emphasize the exceptional patient care that the Health System provides through a culture of robust innovation.
“As one of the largest integrated health care systems in the nation, built upon a pioneering spirit and collaborative approach, Mount Sinai has made major advances that put us on the front lines of medical research and clinical care,” said David A. Feinberg, Senior Vice President and Chief Marketing and Communications Officer of the Mount Sinai Health System. “Our goal is to educate the public about the groundbreaking work and superior clinical care that can make a difference in your health care.”
To access the television ad after it airs on Sunday evening, please visit https://www.mountsinai.org/lp/ad-campaign
About the Mount Sinai Health System
Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with 48,000 employees working across eight hospitals, more than 400 outpatient practices, more than 600 research and clinical labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time—discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it.
Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment. The Health System includes approximately 9,000 primary and specialty care physicians and 11 free-standing joint-venture centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida. Hospitals within the System are consistently ranked by Newsweek’s® “The World’s Best Smart Hospitals, Best in State Hospitals, World Best Hospitals and Best Specialty Hospitals” and by U.S. News & World Report's® “Best Hospitals” and “Best Children’s Hospitals.” The Mount Sinai Hospital is on the U.S. News & World Report® “Best Hospitals” Honor Roll for 2023-2024.
For more information, visit https://www.mountsinai.org or find Mount Sinai on Facebook, Twitter and YouTube.
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